Cord

Cord is a homegrown label founded in 2015 by Neha Singh and Pranav Guglani. The brand’s vision is to craft timeless, everyday statement pieces that seamlessly blend classic aesthetics with functionality and comfort. Drawing from the rich tapestry of Indian arts and crafts, the brand finds inspiration in art, travel, and culture. Our long-standing association with Cord allowed us to explore various mediums of communication, We have ideated iconic campaigns for the brand like Shapeshifters, a study on the lives of 6 artists, and have placed the brand with major celebrities and magazines.