Our Community
Divyam Mehta, the label, was born out of a contemplated design philosophy intertwining native crafts with an edgy modernity. Each collection reflects an organic and rooted design voice, conveying an international aesthetic, which is relevant today. Make Way was in charge of strategy and counsel of the brand placing the label with influential names like Anica Mann and Aanchal Malhotra. We have placed the label on Vogue India’s cover story with Imran Khan.
Run independently and collaboratively by Gursi Singh and Amrita Khanna, 'Lovebirds' makes clothes for women that focus on ethos rather than trends and make quiet, mature acts of norm-breaking, one dress at a time. Functionality, timelessness, modernity, and playfulness are the inherent elements that we believe in as a brand and therefore ignite the foundations of each collection. Make Way was in charge of many iconic campaigns like the “Shifting Shadows” and “Circle of Life” jewelry launched by the brand. Having placed the label with numerous actresses and magazine covers, we amplify their social presence through our strategic approach.
Cord is a homegrown label founded in 2015 by Neha Singh and Pranav Guglani. The brand’s vision is to craft timeless, everyday statement pieces that seamlessly blend classic aesthetics with functionality and comfort. Drawing from the rich tapestry of Indian arts and crafts, the brand finds inspiration in art, travel, and culture. Our long-standing association with Cord allowed us to explore various mediums of communication, We have ideated iconic campaigns for the brand like Shapeshifters, a study on the lives of 6 artists, and have placed the brand with major celebrities and magazines.
The eponymous label of Gaurav Khanijo, the brand champions the use of native handwoven textiles and organic fibers, collaborating to craft intricate textures that tell stories. Through its timeless trans-seasonal classics, the brand wholeheartedly embraces the ethos of a circular economy, capturing the spirit of the current era while preserving the nation's cherished heritages. Our relationship with the brand allowed us to explore many dresser activities and collaborations that are tailored according to the brand's needs.
Possibly one of India’s biggest names in A-Beauty the beauty and wellness brand founded by Kavita Khosa roots its ground in the ancient know-how of Ayurveda. We have helped craft the brand's messaging on social media, overseeing many associations with many reputed figures in the industry like Nonita Kalra.
Econock is a self-sufficient brand focusing entirely on slow and circular fashion choices. The brand founded by Ribhav Kapur strives towards minimal use of new resources and pivots entirely on evaluating the existing material. Make Way was in charge of getting the word out about the fairly new brand and successfully placed the brand with personalities like - Anahita Dhondy, Guneet Monga, and Mona Singh. We continued to win the Elle Graduates Designer of the Year, Fashion Accessories for 2023.